Shopping motivations of Malaysia online shoppers from the utilitarian and hedonic perspectives /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015

Bibliographic Details
Main Authors:	Goh, Sue Qi, 1991-, Shoki Mohd Ariff, supervisor, Fakulti Pengurusan
Format:
Language:	eng
Published:	2016
Subjects:	Consumer behaviour Telemarketing

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