The effects of emotional versus rational appeal in advertising on Malaysian consumers' purchase intention of hybrid car /

The effects of emotional versus rational appeal in advertising on Malaysian consumers' purchase intention of hybrid car /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2014

Bibliographic Details
Main Authors: Muhamad Syakir Shukor, 1992- author, Zuraidah Sulaiman supervisor, Fakulti Pengurusan
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2014
Subjects:

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