The effects of emotional versus rational appeal in advertising on Malaysian consumers' purchase intention of hybrid car /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2014
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
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Johor Bahru, Johor : Universiti Teknologi Malaysia,
2014
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| Subjects: |
| _version_ | 1826463300837179392 |
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| author | Muhamad Syakir Shukor, 1992- author Zuraidah Sulaiman supervisor Fakulti Pengurusan |
| author_facet | Muhamad Syakir Shukor, 1992- author Zuraidah Sulaiman supervisor Fakulti Pengurusan |
| author_sort | Muhamad Syakir Shukor, 1992- author |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2014 |
| first_indexed | 2024-03-05T15:03:16Z |
| format | |
| id | KOHA-OAI-TEST:530773 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T15:03:16Z |
| publishDate | 2014 |
| publisher | Johor Bahru, Johor : Universiti Teknologi Malaysia, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5307732020-12-19T17:19:59ZThe effects of emotional versus rational appeal in advertising on Malaysian consumers' purchase intention of hybrid car / Muhamad Syakir Shukor, 1992- author Zuraidah Sulaiman supervisor Fakulti Pengurusan Johor Bahru, Johor : Universiti Teknologi Malaysia,2014engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2014PRZSL |
| spellingShingle | Muhamad Syakir Shukor, 1992- author Zuraidah Sulaiman supervisor Fakulti Pengurusan The effects of emotional versus rational appeal in advertising on Malaysian consumers' purchase intention of hybrid car / |
| title | The effects of emotional versus rational appeal in advertising on Malaysian consumers' purchase intention of hybrid car / |
| title_full | The effects of emotional versus rational appeal in advertising on Malaysian consumers' purchase intention of hybrid car / |
| title_fullStr | The effects of emotional versus rational appeal in advertising on Malaysian consumers' purchase intention of hybrid car / |
| title_full_unstemmed | The effects of emotional versus rational appeal in advertising on Malaysian consumers' purchase intention of hybrid car / |
| title_short | The effects of emotional versus rational appeal in advertising on Malaysian consumers' purchase intention of hybrid car / |
| title_sort | effects of emotional versus rational appeal in advertising on malaysian consumers purchase intention of hybrid car |
| topic | |
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