Thinking Small : The Long, Strange Trip of the Volkswagen Beetle /
"Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woo...
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New York : Ballantine Books ,
2012
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