Generation Y's responses toward the innovative advertisement [electronic resource] /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2016

Bibliographic Details
Main Authors:	Jariyah Aris Subadri, 1993- author 639757, Norzaidahwati Zaidin, supervisor, Fakulti Pengurusan 538641
Format:
Language:	eng
Published:	2016
Subjects:	Generation Y

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