Consumers, purchase intbtion toward raisins : an experiment on well- known brand ( LIGO) vs religion- based brand (KISMIS DOA) [electronic resource] /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2016

Bibliographic Details
Main Authors: Mira Haniza Mohd. Jamian, 1993-, Zuraidah Sulaiman, supervisor 598934, Fakulti Pengurusan 538641
Format:
Language:eng
Published: 2016
Subjects: