THE PERSONA PRINCIPLE : How To Succeed In Business With Image-Marketing /

THE PERSONA PRINCIPLE : How To Succeed In Business With Image-Marketing /

Includes bibliographical references (p. 236-240).

Bibliographic Details
Main Authors: Armstrong, Derek Lee, 1959-, Yu, Kam Wai.
Format:
Language:eng
Published: New York : Simon & Schuster, 1996
Subjects:
Success in business.
Corporate image.
Advertising.
Marketing
Sales promotion.

Similar Items