THE PERSONA PRINCIPLE : How To Succeed In Business With Image-Marketing /
Includes bibliographical references (p. 236-240).
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New York : Simon & Schuster,
1996
|
| Subjects: |
| _version_ | 1826464066622717952 |
|---|---|
| author | Armstrong, Derek Lee, 1959- Yu, Kam Wai. |
| author_facet | Armstrong, Derek Lee, 1959- Yu, Kam Wai. |
| author_sort | Armstrong, Derek Lee, 1959- |
| collection | OCEAN |
| description | Includes bibliographical references (p. 236-240). |
| first_indexed | 2024-03-05T15:14:23Z |
| format | |
| id | KOHA-OAI-TEST:534461 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T15:14:23Z |
| publishDate | 1996 |
| publisher | New York : Simon & Schuster, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5344612020-12-19T17:20:08ZTHE PERSONA PRINCIPLE : How To Succeed In Business With Image-Marketing / Armstrong, Derek Lee, 1959- Yu, Kam Wai. New York : Simon & Schuster,1996.engIncludes bibliographical references (p. 236-240).PSZKLLSuccess in business.Corporate image.Advertising.MarketingSales promotion.URN:ISBN:9780684802688 |
| spellingShingle | Success in business. Corporate image. Advertising. Marketing Sales promotion. Armstrong, Derek Lee, 1959- Yu, Kam Wai. THE PERSONA PRINCIPLE : How To Succeed In Business With Image-Marketing / |
| title | THE PERSONA PRINCIPLE : How To Succeed In Business With Image-Marketing / |
| title_full | THE PERSONA PRINCIPLE : How To Succeed In Business With Image-Marketing / |
| title_fullStr | THE PERSONA PRINCIPLE : How To Succeed In Business With Image-Marketing / |
| title_full_unstemmed | THE PERSONA PRINCIPLE : How To Succeed In Business With Image-Marketing / |
| title_short | THE PERSONA PRINCIPLE : How To Succeed In Business With Image-Marketing / |
| title_sort | persona principle how to succeed in business with image marketing |
| topic | Success in business. Corporate image. Advertising. Marketing Sales promotion. |
| work_keys_str_mv | AT armstrongdereklee1959 thepersonaprinciplehowtosucceedinbusinesswithimagemarketing AT yukamwai thepersonaprinciplehowtosucceedinbusinesswithimagemarketing AT armstrongdereklee1959 personaprinciplehowtosucceedinbusinesswithimagemarketing AT yukamwai personaprinciplehowtosucceedinbusinesswithimagemarketing |