THE PERSONA PRINCIPLE : How To Succeed In Business With Image-Marketing /

THE PERSONA PRINCIPLE : How To Succeed In Business With Image-Marketing /

Includes bibliographical references (p. 236-240).

Bibliographic Details
Main Authors:	Armstrong, Derek Lee, 1959-, Yu, Kam Wai.
Format:
Language:	eng
Published:	New York : Simon & Schuster, 1996
Subjects:	Success in business. Corporate image. Advertising. Marketing Sales promotion.

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