The utilitarian and hedonic factors affecting the proneness to buy 99-ends products among consumers [electronic resource] /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2016

Bibliographic Details
Main Authors:	Uthayabanu Govindasamy, 1992-, Thoo, Ai Chin, Fakulti Pengurusan 538641
Format:
Language:	eng
Published:	2016
Subjects:	Make-or-buy decisions

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