Investigating the differences of online buying behaviour between generation X and generation Y in the case of online deals in Malaysia /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015

Bibliographic Details
Main Authors: Nurfatin Raihan Rughan, 1991- Author 637945, Batiah Mahadi, supervisor 410708, Fakulti Pengurusan 538641
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2015
Subjects: