Investigating the differences of online buying behaviour between generation X and generation Y in the case of online deals in Malaysia /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015
Main Authors: | Nurfatin Raihan Rughan, 1991- Author 637945, Batiah Mahadi, supervisor 410708, Fakulti Pengurusan 538641 |
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Format: | |
Language: | eng |
Published: |
Johor Bahru, Johor : Universiti Teknologi Malaysia,
2015
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Subjects: |
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