The impact of electronic word of mouth (EWOM) and brand image on purchase intention electronic products in social media /

The impact of electronic word of mouth (EWOM) and brand image on purchase intention electronic products in social media /

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Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2016

Bibliographic Details
Main Author: Nur Helyana Yunos, 1992- , author 612925
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2016
Subjects:
Internet marketing
Social Media

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