Brand image and willingness of customer's to pay for a price premium for mineral water brand : a study of Evianʼ and Topvalu brand /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017
| Main Authors: | , , |
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| Format: | text |
| Language: | eng |
| Published: |
Johor Bahru, Johor : Universiti Teknologi Malaysia
2017
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| Subjects: |