Brand image and willingness of customer's to pay for a price premium for mineral water brand : a study of Evianʼ and Topvalu brand /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017

Bibliografische gegevens
Hoofdauteurs: Nur Afiqah Farhana Faridul Akmal 1994- author 640337, Ahmad Sharifuddin Shamsuddin, supervisor 216045, Fakulti Pengurusan 538641
Formaat: text
Taal:eng
Gepubliceerd in: Johor Bahru, Johor : Universiti Teknologi Malaysia 2017
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Samenvatting:Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017