Brand image and willingness of customer's to pay for a price premium for mineral water brand : a study of Evianʼ and Topvalu brand /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017
Hoofdauteurs: | , , |
---|---|
Formaat: | text |
Taal: | eng |
Gepubliceerd in: |
Johor Bahru, Johor : Universiti Teknologi Malaysia
2017
|
Onderwerpen: |
Samenvatting: | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017 |
---|