High involvement versus low involvement product : consumers’ purchase intention toward Panasonic products among foreign and local consumer /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017

מידע ביבליוגרפי
Main Authors: Fakhrulrazzi Bais, 1994-, author 632638, Zuraidah Sulaiman, supervisor 598934, Fakulti Pengurusan 538641
פורמט: text
שפה:eng
יצא לאור: 2017
נושאים: