High involvement versus low involvement product : consumers’ purchase intention toward Panasonic products among foreign and local consumer /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017

Bibliographic Details
Main Authors: Fakhrulrazzi Bais, 1994-, author 632638, Zuraidah Sulaiman, supervisor 598934, Fakulti Pengurusan 538641
Format: text
Language:eng
Published: 2017
Subjects: