High involvement versus low involvement product: [electronic resource] /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017

Bibliographic Details
Main Authors:	Fakhrulrazzi Bais, 1994-, author 632638, Zuraidah Sulaiman supervisor 598934, Fakulti Pengurusan 538641
Format:	text
Language:	eng
Published:	2017
Subjects:	Consumer behavior Consumers

Similar Items