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Challenges in marketing herita...
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Challenges in marketing heritage tourism : a supply side view perspective /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017
Bibliographic Details
Main Authors:
Nur Saibah Ismail, 1992-
,
Nor Zafir Md. Salleh
,
Fakulti Pengurusan 538641
Format:
text
Language:
eng
Published:
2017
Subjects:
Advertising
Heritage tourism
Marketing
Holdings
Description
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