Factors influencing purchase intention of celebrity's apparel brand [electronic resource] /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017

Bibliographic Details
Main Author:	Norina Nadirah Ismail, 1994-
Format:
Language:	eng
Published:	2017
Subjects:	Branding (Marketing) Brand name products

Similar Items