Factors influencing purchase intention of celebrity's apparel brand [electronic resource] /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017
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| Format: | |
| Language: | eng |
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2017
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| _version_ | 1796756603488174080 |
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| author | Norina Nadirah Ismail, 1994- |
| author_facet | Norina Nadirah Ismail, 1994- |
| author_sort | Norina Nadirah Ismail, 1994- |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017 |
| first_indexed | 2024-03-05T15:19:10Z |
| format | |
| id | KOHA-OAI-TEST:536060 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T15:19:10Z |
| publishDate | 2017 |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5360602022-01-19T06:38:31ZFactors influencing purchase intention of celebrity's apparel brand [electronic resource] / Norina Nadirah Ismail, 1994- 2017engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017Includes bibliographical referencesPSZJBLBranding (Marketing)Brand name products |
| spellingShingle | Branding (Marketing) Brand name products Norina Nadirah Ismail, 1994- Factors influencing purchase intention of celebrity's apparel brand [electronic resource] / |
| title | Factors influencing purchase intention of celebrity's apparel brand [electronic resource] / |
| title_full | Factors influencing purchase intention of celebrity's apparel brand [electronic resource] / |
| title_fullStr | Factors influencing purchase intention of celebrity's apparel brand [electronic resource] / |
| title_full_unstemmed | Factors influencing purchase intention of celebrity's apparel brand [electronic resource] / |
| title_short | Factors influencing purchase intention of celebrity's apparel brand [electronic resource] / |
| title_sort | factors influencing purchase intention of celebrity s apparel brand electronic resource |
| topic | Branding (Marketing) Brand name products |
| work_keys_str_mv | AT norinanadirahismail1994 factorsinfluencingpurchaseintentionofcelebritysapparelbrandelectronicresource |