Factors influencing purchase intention of celebrity's apparel brand [electronic resource] /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017

Detalhes bibliográficos
Autor principal:	Norina Nadirah Ismail, 1994-
Formato:
Idioma:	eng
Publicado em:	2017
Assuntos:	Branding (Marketing) Brand name products

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