The effects of emotional versus rational appeal facebook advertisements on consumers' product purchase intentions /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017

Bibliographic Details
Main Authors:	Izzah Syahirah A. Rahman, author 632116, Zuraidah Sulaiman, supervisor 598934, Fakulti Pengurusan 538641
Format:	text
Language:	eng
Published:	2017
Subjects:	Consumer behaviour Purchasing

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