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The effects of emotional versu...
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The effects of emotional versus rational appeal facebook advertisements on consumers' product purchase intentions /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017
Bibliographic Details
Main Authors:
Izzah Syahirah A. Rahman, author 632116
,
Zuraidah Sulaiman, supervisor 598934
,
Fakulti Pengurusan 538641
Format:
text
Language:
eng
Published:
2017
Subjects:
Consumer behaviour
Purchasing
Holdings
Description
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