The effects of emotional versus rational appeal facebook advertisements on consumers' product purchase intentions /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017

Bibliographic Details
Main Authors: Izzah Syahirah A. Rahman, author 632116, Zuraidah Sulaiman, supervisor 598934, Fakulti Pengurusan 538641
Format: text
Language:eng
Published: 2017
Subjects:
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author Izzah Syahirah A. Rahman, author 632116
Zuraidah Sulaiman, supervisor 598934
Fakulti Pengurusan 538641
author_facet Izzah Syahirah A. Rahman, author 632116
Zuraidah Sulaiman, supervisor 598934
Fakulti Pengurusan 538641
author_sort Izzah Syahirah A. Rahman, author 632116
collection OCEAN
description Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017
first_indexed 2024-03-05T15:19:12Z
format text
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institution Universiti Teknologi Malaysia - OCEAN
language eng
last_indexed 2024-03-05T15:19:12Z
publishDate 2017
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spelling KOHA-OAI-TEST:5360672021-02-10T04:25:51ZThe effects of emotional versus rational appeal facebook advertisements on consumers' product purchase intentions / Izzah Syahirah A. Rahman, author 632116 Zuraidah Sulaiman, supervisor 598934 Fakulti Pengurusan 538641 text2017engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017Includes bibliographical referencesPSZJBLConsumer behaviourPurchasing
spellingShingle Consumer behaviour
Purchasing
Izzah Syahirah A. Rahman, author 632116
Zuraidah Sulaiman, supervisor 598934
Fakulti Pengurusan 538641
The effects of emotional versus rational appeal facebook advertisements on consumers' product purchase intentions /
title The effects of emotional versus rational appeal facebook advertisements on consumers' product purchase intentions /
title_full The effects of emotional versus rational appeal facebook advertisements on consumers' product purchase intentions /
title_fullStr The effects of emotional versus rational appeal facebook advertisements on consumers' product purchase intentions /
title_full_unstemmed The effects of emotional versus rational appeal facebook advertisements on consumers' product purchase intentions /
title_short The effects of emotional versus rational appeal facebook advertisements on consumers' product purchase intentions /
title_sort effects of emotional versus rational appeal facebook advertisements on consumers product purchase intentions
topic Consumer behaviour
Purchasing
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