The effects of emotional versus rational appeal facebook advertisements on consumers' product purchase intentions /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017
| Main Authors: | , , |
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| Format: | text |
| Language: | eng |
| Published: |
2017
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| Subjects: |
| _version_ | 1826464408936644608 |
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| author | Izzah Syahirah A. Rahman, author 632116 Zuraidah Sulaiman, supervisor 598934 Fakulti Pengurusan 538641 |
| author_facet | Izzah Syahirah A. Rahman, author 632116 Zuraidah Sulaiman, supervisor 598934 Fakulti Pengurusan 538641 |
| author_sort | Izzah Syahirah A. Rahman, author 632116 |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017 |
| first_indexed | 2024-03-05T15:19:12Z |
| format | text |
| id | KOHA-OAI-TEST:536067 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T15:19:12Z |
| publishDate | 2017 |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5360672021-02-10T04:25:51ZThe effects of emotional versus rational appeal facebook advertisements on consumers' product purchase intentions / Izzah Syahirah A. Rahman, author 632116 Zuraidah Sulaiman, supervisor 598934 Fakulti Pengurusan 538641 text2017engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017Includes bibliographical referencesPSZJBLConsumer behaviourPurchasing |
| spellingShingle | Consumer behaviour Purchasing Izzah Syahirah A. Rahman, author 632116 Zuraidah Sulaiman, supervisor 598934 Fakulti Pengurusan 538641 The effects of emotional versus rational appeal facebook advertisements on consumers' product purchase intentions / |
| title | The effects of emotional versus rational appeal facebook advertisements on consumers' product purchase intentions / |
| title_full | The effects of emotional versus rational appeal facebook advertisements on consumers' product purchase intentions / |
| title_fullStr | The effects of emotional versus rational appeal facebook advertisements on consumers' product purchase intentions / |
| title_full_unstemmed | The effects of emotional versus rational appeal facebook advertisements on consumers' product purchase intentions / |
| title_short | The effects of emotional versus rational appeal facebook advertisements on consumers' product purchase intentions / |
| title_sort | effects of emotional versus rational appeal facebook advertisements on consumers product purchase intentions |
| topic | Consumer behaviour Purchasing |
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