The effects of emotional versus rational appeal facebook advertisements on consumers' product purchase intentions /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017
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Format: | text |
Language: | eng |
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2017
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author | Izzah Syahirah A. Rahman, author 632116 Zuraidah Sulaiman, supervisor 598934 Fakulti Pengurusan 538641 |
author_facet | Izzah Syahirah A. Rahman, author 632116 Zuraidah Sulaiman, supervisor 598934 Fakulti Pengurusan 538641 |
author_sort | Izzah Syahirah A. Rahman, author 632116 |
collection | OCEAN |
description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017 |
first_indexed | 2024-03-05T15:19:12Z |
format | text |
id | KOHA-OAI-TEST:536067 |
institution | Universiti Teknologi Malaysia - OCEAN |
language | eng |
last_indexed | 2024-03-05T15:19:12Z |
publishDate | 2017 |
record_format | dspace |
spelling | KOHA-OAI-TEST:5360672021-02-10T04:25:51ZThe effects of emotional versus rational appeal facebook advertisements on consumers' product purchase intentions / Izzah Syahirah A. Rahman, author 632116 Zuraidah Sulaiman, supervisor 598934 Fakulti Pengurusan 538641 text2017engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017Includes bibliographical referencesPSZJBLConsumer behaviourPurchasing |
spellingShingle | Consumer behaviour Purchasing Izzah Syahirah A. Rahman, author 632116 Zuraidah Sulaiman, supervisor 598934 Fakulti Pengurusan 538641 The effects of emotional versus rational appeal facebook advertisements on consumers' product purchase intentions / |
title | The effects of emotional versus rational appeal facebook advertisements on consumers' product purchase intentions / |
title_full | The effects of emotional versus rational appeal facebook advertisements on consumers' product purchase intentions / |
title_fullStr | The effects of emotional versus rational appeal facebook advertisements on consumers' product purchase intentions / |
title_full_unstemmed | The effects of emotional versus rational appeal facebook advertisements on consumers' product purchase intentions / |
title_short | The effects of emotional versus rational appeal facebook advertisements on consumers' product purchase intentions / |
title_sort | effects of emotional versus rational appeal facebook advertisements on consumers product purchase intentions |
topic | Consumer behaviour Purchasing |
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