The effects of emotional versus rational appeal facebook advertisements on consumers' product purchase intentions /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017
| Principais autores: | , , |
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| Formato: | text |
| Idioma: | eng |
| Publicado em: |
2017
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| Assuntos: |