The effects of emotional versus rational appeal facebook advertisements on consumers' product purchase intentions /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017
Main Authors: | Izzah Syahirah A. Rahman, author 632116, Zuraidah Sulaiman, supervisor 598934, Fakulti Pengurusan 538641 |
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Format: | text |
Language: | eng |
Published: |
2017
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Subjects: |
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