The effects of emotional versus rational appeal facebook advertisements on consumers' product purchase intentions /

The effects of emotional versus rational appeal facebook advertisements on consumers' product purchase intentions /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017

Bibliographic Details
Main Authors: Izzah Syahirah A. Rahman, author 632116, Zuraidah Sulaiman, supervisor 598934, Fakulti Pengurusan 538641
Format: text
Language:eng
Published: 2017
Subjects:
Consumer behaviour
Purchasing

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