The effects of emotional versus rational appeal facebook advertisements on consumers product purchase intentions [electronic resource] /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017

מידע ביבליוגרפי
Main Authors: Izzah Syahirah A. Rahman 632116, Zuraidah Sulaiman, supervisor 598934, Fakulti Pengurusan 538641
פורמט: text
שפה:eng
יצא לאור: 2017
נושאים: