The effects of emotional versus rational appeal facebook advertisements on consumers product purchase intentions [electronic resource] /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017
Main Authors: | , , |
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פורמט: | text |
שפה: | eng |
יצא לאור: |
2017
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נושאים: |