The influence of rational consumer-focused selling premise towards purchase intention among adverts viewers /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017

Bibliographic Details
Main Authors:	Nur Roziqin Razali, 1992-, Norzaidahwati Zaidin, 1967- supervisor 614995, Fakulti Pengurusan 538641
Format:	text
Language:	eng
Published:	2017
Subjects:	Television advertising

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