The influence of rational consumer-focused selling premise towards purchase intention among adverts viewers /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017
| Main Authors: | , , |
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| Format: | text |
| Language: | eng |
| Published: |
2017
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| Subjects: |
| _version_ | 1796756650807263232 |
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| author | Nur Roziqin Razali, 1992- Norzaidahwati Zaidin, 1967- supervisor 614995 Fakulti Pengurusan 538641 |
| author_facet | Nur Roziqin Razali, 1992- Norzaidahwati Zaidin, 1967- supervisor 614995 Fakulti Pengurusan 538641 |
| author_sort | Nur Roziqin Razali, 1992- |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017 |
| first_indexed | 2024-03-05T15:19:44Z |
| format | text |
| id | KOHA-OAI-TEST:536249 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T15:19:44Z |
| publishDate | 2017 |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5362492022-04-28T03:33:18ZThe influence of rational consumer-focused selling premise towards purchase intention among adverts viewers / Nur Roziqin Razali, 1992- Norzaidahwati Zaidin, 1967- supervisor 614995 Fakulti Pengurusan 538641 text2017engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2017Includes bibliographical referencesPRZSLTelevision advertising |
| spellingShingle | Television advertising Nur Roziqin Razali, 1992- Norzaidahwati Zaidin, 1967- supervisor 614995 Fakulti Pengurusan 538641 The influence of rational consumer-focused selling premise towards purchase intention among adverts viewers / |
| title | The influence of rational consumer-focused selling premise towards purchase intention among adverts viewers / |
| title_full | The influence of rational consumer-focused selling premise towards purchase intention among adverts viewers / |
| title_fullStr | The influence of rational consumer-focused selling premise towards purchase intention among adverts viewers / |
| title_full_unstemmed | The influence of rational consumer-focused selling premise towards purchase intention among adverts viewers / |
| title_short | The influence of rational consumer-focused selling premise towards purchase intention among adverts viewers / |
| title_sort | influence of rational consumer focused selling premise towards purchase intention among adverts viewers |
| topic | Television advertising |
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