Impact of brand equity on house buyers purchasing decision /

Impact of brand equity on house buyers purchasing decision /

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Project Paper (Sarjana Muda Sains (Pengurusan Harta Tanah)) - Universiti Teknologi Malaysia, 2017

Bibliographic Details
Main Authors: Goh, Xian Zhe, 1993-, author, Choong, Weng Wai, 1981-, supervisor, Fakulti Geoinformasi dan Harta Tanah
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2017
Subjects:
Real property
Consumer behavior

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