Consumers brand love progression and the influence of culture and consumption values /

Consumers brand love progression and the influence of culture and consumption values /

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Thesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2016

Bibliographic Details
Main Authors: Dan, Joon Chew, 1968-, author, Khalil Md. Nor, supervisor, Fakulti Pengurusan
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2016
Subjects:
Brand loyalty
Customer loyalty
Consumers' preferences

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