A VALUE-BASED ADOPTION MODEL OF INDIVIDUAL VOLUNTARY INTENTION TO DOWNLOAD A MOBILE-GAME APPLICATION /

A VALUE-BASED ADOPTION MODEL OF INDIVIDUAL VOLUNTARY INTENTION TO DOWNLOAD A MOBILE-GAME APPLICATION /

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Thesis (Ph.D) - Universiti Teknologi Malaysia, 2016

Bibliographic Details
Main Authors: Hanif Haghshenas, 1980-, author, Wan Khairuzzaman Wan Ismail, Prof.Dr., supervisor, Sekolah Perniagaan Antarabangsa
Format:
Language:eng
Published: Kuala Lumpur : Universiti Teknologi Malaysia, 2016
Subjects:
Consumer behavior
Consumers
Value analysis (Cost control)

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