Attitudinal factors affecting viral advertising pass-on behaviour of online consumer in cosmetic industy /

Attitudinal factors affecting viral advertising pass-on behaviour of online consumer in cosmetic industy /

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Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2018

Bibliographic Details
Main Authors: Nora Nur Ain Mahat, 1994- , author 612080, Mohd. Shoki Md. Ariff, supervisor 187604, Fakulti Pengurusan 538641
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2018
Subjects:
Internet advertising
Consumer behavior

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