The impact of green brand positioning, knowledge and attitude on green product purchase intention /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2018

Bibliographic Details
Main Author: Nor Haslinda Mohd Lawi, 1995-
Format: text
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2018
Subjects: