Consumers' purchase intention towards recalled product : Cadbury chocolate /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2018

Bibliographic Details
Main Authors: 612108 Siti Noorsuhaila Saari, 1995- author, 598934 Zuraidah Sulaiman, supervisor
Format: text
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2018
Subjects: