Consumers' purchase intention towards recalled product : Cadbury chocolate /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2018
| Main Authors: | , |
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| Format: | text |
| Language: | eng |
| Published: |
Johor Bahru, Johor : Universiti Teknologi Malaysia,
2018
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| Subjects: |
| _version_ | 1796758308773691392 |
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| author | 612108 Siti Noorsuhaila Saari, 1995- author 598934 Zuraidah Sulaiman, supervisor |
| author_facet | 612108 Siti Noorsuhaila Saari, 1995- author 598934 Zuraidah Sulaiman, supervisor |
| author_sort | 612108 Siti Noorsuhaila Saari, 1995- author |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2018 |
| first_indexed | 2024-03-05T15:42:20Z |
| format | text |
| id | KOHA-OAI-TEST:543789 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T15:42:20Z |
| publishDate | 2018 |
| publisher | Johor Bahru, Johor : Universiti Teknologi Malaysia, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5437892021-09-22T03:55:53ZConsumers' purchase intention towards recalled product : Cadbury chocolate / 612108 Siti Noorsuhaila Saari, 1995- author 598934 Zuraidah Sulaiman, supervisor textJohor Bahru, Johor : Universiti Teknologi Malaysia,2018engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2018PRZSLProduct recallConsumers |
| spellingShingle | Product recall Consumers 612108 Siti Noorsuhaila Saari, 1995- author 598934 Zuraidah Sulaiman, supervisor Consumers' purchase intention towards recalled product : Cadbury chocolate / |
| title | Consumers' purchase intention towards recalled product : Cadbury chocolate / |
| title_full | Consumers' purchase intention towards recalled product : Cadbury chocolate / |
| title_fullStr | Consumers' purchase intention towards recalled product : Cadbury chocolate / |
| title_full_unstemmed | Consumers' purchase intention towards recalled product : Cadbury chocolate / |
| title_short | Consumers' purchase intention towards recalled product : Cadbury chocolate / |
| title_sort | consumers purchase intention towards recalled product cadbury chocolate |
| topic | Product recall Consumers |
| work_keys_str_mv | AT 612108sitinoorsuhailasaari1995author consumerspurchaseintentiontowardsrecalledproductcadburychocolate AT 598934zuraidahsulaimansupervisor consumerspurchaseintentiontowardsrecalledproductcadburychocolate |