The relationship of marketing innovation and service innovation towards SMES business performance /

Thesis (Sarjana (Pengurusan (Teknologi))

Bibliographic Details
Main Authors: Nurul Syazana Samsuden, 1992-, author 612884, Umar Haiyat Abdul Kohar, supervisor 609109, Fakulti Pengurusan 538641
Format: text
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2018
Subjects: