UnBranding : 100 Branding Lessons for the Age of Disruption /
"This book is about focus - it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business - because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is he...
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| Language: | eng |
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Hoboken, New Jersey : Wiley,
2018
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