UnBranding : 100 Branding Lessons for the Age of Disruption /
"This book is about focus - it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business - because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is he...
Main Authors: | , |
---|---|
Format: | |
Language: | eng |
Published: |
Hoboken, New Jersey : Wiley,
2018
|
Subjects: |