KILLING MARKETING : HOW INNOVATIVE BUSINESSES ARE TURNING MARKETING COST INTO PROFIT /
Introduction -- Killing marketing -- Return on audience -- Media marketing -- The revenue model -- The media marketing savings model -- First steps on the road to killing marketing -- The one media model -- Today: the beginning -- What now: lessons learned along the transformation -- The future of m...
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| Language: | eng |
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New York : McGraw-Hill Education,
2018
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