KILLING MARKETING : HOW INNOVATIVE BUSINESSES ARE TURNING MARKETING COST INTO PROFIT /
Introduction -- Killing marketing -- Return on audience -- Media marketing -- The revenue model -- The media marketing savings model -- First steps on the road to killing marketing -- The one media model -- Today: the beginning -- What now: lessons learned along the transformation -- The future of m...
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| Format: | |
| Language: | eng |
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New York : McGraw-Hill Education,
2018
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| Subjects: |
| _version_ | 1826466268812673024 |
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| author | Pulizzi, Joe, author Rose, Robert, author |
| author_facet | Pulizzi, Joe, author Rose, Robert, author |
| author_sort | Pulizzi, Joe, author |
| collection | OCEAN |
| description | Introduction -- Killing marketing -- Return on audience -- Media marketing -- The revenue model -- The media marketing savings model -- First steps on the road to killing marketing -- The one media model -- Today: the beginning -- What now: lessons learned along the transformation -- The future of marketing |
| first_indexed | 2024-03-05T15:46:27Z |
| format | |
| id | KOHA-OAI-TEST:545135 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T15:46:27Z |
| publishDate | 2018 |
| publisher | New York : McGraw-Hill Education, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5451352020-12-19T17:20:36ZKILLING MARKETING : HOW INNOVATIVE BUSINESSES ARE TURNING MARKETING COST INTO PROFIT / Pulizzi, Joe, author Rose, Robert, author New York : McGraw-Hill Education,2018engIntroduction -- Killing marketing -- Return on audience -- Media marketing -- The revenue model -- The media marketing savings model -- First steps on the road to killing marketing -- The one media model -- Today: the beginning -- What now: lessons learned along the transformation -- The future of marketingPSZJBLMarketingURN:ISBN:9781260026429 |
| spellingShingle | Marketing Pulizzi, Joe, author Rose, Robert, author KILLING MARKETING : HOW INNOVATIVE BUSINESSES ARE TURNING MARKETING COST INTO PROFIT / |
| title | KILLING MARKETING : HOW INNOVATIVE BUSINESSES ARE TURNING MARKETING COST INTO PROFIT / |
| title_full | KILLING MARKETING : HOW INNOVATIVE BUSINESSES ARE TURNING MARKETING COST INTO PROFIT / |
| title_fullStr | KILLING MARKETING : HOW INNOVATIVE BUSINESSES ARE TURNING MARKETING COST INTO PROFIT / |
| title_full_unstemmed | KILLING MARKETING : HOW INNOVATIVE BUSINESSES ARE TURNING MARKETING COST INTO PROFIT / |
| title_short | KILLING MARKETING : HOW INNOVATIVE BUSINESSES ARE TURNING MARKETING COST INTO PROFIT / |
| title_sort | killing marketing how innovative businesses are turning marketing cost into profit |
| topic | Marketing |
| work_keys_str_mv | AT pulizzijoeauthor killingmarketinghowinnovativebusinessesareturningmarketingcostintoprofit AT roserobertauthor killingmarketinghowinnovativebusinessesareturningmarketingcostintoprofit |