ADVERTISING : PRINCIPLES & PRACTICE /

ADVERTISING : PRINCIPLES & PRACTICE /

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Includes bibliographical references and index.

Bibliographic Details
Main Authors: Wells, William, 1926-, author, Burnett, John, 1944-, author, Moriarty, Sandra E. (Sandra Ernst), author
Format:
Language:eng
Published: Upper Saddle River, N.J. : Prentice Hall, 2000
Subjects:
Advertising

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