ADVERTISING : PRINCIPLES & PRACTICE /
Includes bibliographical references and index.
| Main Authors: | , , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Upper Saddle River, N.J. : Prentice Hall,
2000
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| Subjects: |
| _version_ | 1796759825922654208 |
|---|---|
| author | Wells, William, 1926-, author Burnett, John, 1944-, author Moriarty, Sandra E. (Sandra Ernst), author |
| author_facet | Wells, William, 1926-, author Burnett, John, 1944-, author Moriarty, Sandra E. (Sandra Ernst), author |
| author_sort | Wells, William, 1926-, author |
| collection | OCEAN |
| description | Includes bibliographical references and index. |
| first_indexed | 2024-03-05T16:02:47Z |
| format | |
| id | KOHA-OAI-TEST:550560 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:02:47Z |
| publishDate | 2000 |
| publisher | Upper Saddle River, N.J. : Prentice Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5505602020-12-19T17:20:49ZADVERTISING : PRINCIPLES & PRACTICE / Wells, William, 1926-, author Burnett, John, 1944-, author Moriarty, Sandra E. (Sandra Ernst), author Upper Saddle River, N.J. : Prentice Hall,2000engIncludes bibliographical references and index.PSZJBLAdvertisingURN:ISBN:0130835714URN:ISBN:9780130872180 |
| spellingShingle | Advertising Wells, William, 1926-, author Burnett, John, 1944-, author Moriarty, Sandra E. (Sandra Ernst), author ADVERTISING : PRINCIPLES & PRACTICE / |
| title | ADVERTISING : PRINCIPLES & PRACTICE / |
| title_full | ADVERTISING : PRINCIPLES & PRACTICE / |
| title_fullStr | ADVERTISING : PRINCIPLES & PRACTICE / |
| title_full_unstemmed | ADVERTISING : PRINCIPLES & PRACTICE / |
| title_short | ADVERTISING : PRINCIPLES & PRACTICE / |
| title_sort | advertising principles practice |
| topic | Advertising |
| work_keys_str_mv | AT wellswilliam1926author advertisingprinciplespractice AT burnettjohn1944author advertisingprinciplespractice AT moriartysandraesandraernstauthor advertisingprinciplespractice |