Service quality of Air Asia : influence on word of mouth, customer satisfaction and revisit intention /

Service quality of Air Asia : influence on word of mouth, customer satisfaction and revisit intention /

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Project Paper (Sarjana Muda Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2019

Bibliographic Details
Main Authors: Tan, Poh Ling, 1995-, author, Goh, Chin Fei, 1981-, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2019
Subjects:
Consumer satisfaction
Customer loyalty
Brand loyalty

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