Role of brand equity and brand identity on preferences of smartphones among students /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019

Bibliographic Details
Main Authors: Hafizuddin Afiq Hussin, 1996-, author, Ahmad Sharifuddin Shamsuddin, supervisor
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2019
Subjects: