The effect of background music towards Malaysian consumers’ shopping behavior in retail store /

The effect of background music towards Malaysian consumers’ shopping behavior in retail store /

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Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019

Bibliographic Details
Main Authors: Ahmad Mustaqim Rohaizat, 1994-, author 618985, Zuraidah Sulaiman, supervisor 598934, Sekolah Perniagaan Antarabangsa Azman Hashim 617120
Format: text
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2019
Subjects:
Consumer behavior
Consumers
Music therapy

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