Television advertisement influence on children purchase behaviour /

Television advertisement influence on children purchase behaviour /

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Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019

Bibliographic Details
Main Authors: Nurul Jannatul Syuhada Abdullah, 1996-, author, Adaviah Mas'od, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2019
Subjects:
Mass media and children
Consumer behavior
Television advertising

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