The effect of brand personality towards purchase intention of coffee products for Starbucks Coffee and McCaf b̌rands /

The effect of brand personality towards purchase intention of coffee products for Starbucks Coffee and McCaf b̌rands /

Show other versions (1)

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019

Bibliographic Details
Main Authors: Khairul Nisa Hairuddin, 1996-, author, Ahmad Sharifuddin Shamsuddin, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2019
Subjects:
Consumer behavior
Brand choice
Consumers' preferences
Coffee drinks

Similar Items