The effect of brand personality towards purchase intention of coffee products for Starbucks Coffee and McCaf b̌rands /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019

书目详细资料
Main Authors: Khairul Nisa Hairuddin, 1996-, author, Ahmad Sharifuddin Shamsuddin, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim
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语言:eng
出版: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2019
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