The effect of brand personality towards purchase intention of coffee products for Starbucks Coffee and McCaf b̌rands /

The effect of brand personality towards purchase intention of coffee products for Starbucks Coffee and McCaf b̌rands /

Бусад хувилбаруудыг харуулах (1)

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019

Номзүйн дэлгэрэнгүй
Үндсэн зохиолчид: Khairul Nisa Hairuddin, 1996-, author, Ahmad Sharifuddin Shamsuddin, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim
Формат:
Хэл сонгох:eng
Хэвлэсэн: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2019
Нөхцлүүд:
Consumer behavior
Brand choice
Consumers' preferences
Coffee drinks
Тодорхойлолт
Тойм:Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019

Ижил төстэй зүйлс