The effect of brand personality towards purchase intention of coffee products for Starbucks Coffee and McCaf b̌rands /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019
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| Language: | eng |
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Johor Bahru, Johor : Universiti Teknologi Malaysia,
2019
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| _version_ | 1826467486073094144 |
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| author | Khairul Nisa Hairuddin, 1996-, author Ahmad Sharifuddin Shamsuddin, supervisor Sekolah Perniagaan Antarabangsa Azman Hashim |
| author_facet | Khairul Nisa Hairuddin, 1996-, author Ahmad Sharifuddin Shamsuddin, supervisor Sekolah Perniagaan Antarabangsa Azman Hashim |
| author_sort | Khairul Nisa Hairuddin, 1996-, author |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019 |
| first_indexed | 2024-03-05T16:04:14Z |
| format | |
| id | KOHA-OAI-TEST:551036 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T16:04:14Z |
| publishDate | 2019 |
| publisher | Johor Bahru, Johor : Universiti Teknologi Malaysia, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:5510362020-12-19T17:20:50ZThe effect of brand personality towards purchase intention of coffee products for Starbucks Coffee and McCaf b̌rands / Khairul Nisa Hairuddin, 1996-, author Ahmad Sharifuddin Shamsuddin, supervisor Sekolah Perniagaan Antarabangsa Azman Hashim Johor Bahru, Johor : Universiti Teknologi Malaysia,2019engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019Includes bibliographical references : p. 78-79PSZJBLConsumer behaviorBrand choiceConsumers' preferencesCoffee drinks |
| spellingShingle | Consumer behavior Brand choice Consumers' preferences Coffee drinks Khairul Nisa Hairuddin, 1996-, author Ahmad Sharifuddin Shamsuddin, supervisor Sekolah Perniagaan Antarabangsa Azman Hashim The effect of brand personality towards purchase intention of coffee products for Starbucks Coffee and McCaf b̌rands / |
| title | The effect of brand personality towards purchase intention of coffee products for Starbucks Coffee and McCaf b̌rands / |
| title_full | The effect of brand personality towards purchase intention of coffee products for Starbucks Coffee and McCaf b̌rands / |
| title_fullStr | The effect of brand personality towards purchase intention of coffee products for Starbucks Coffee and McCaf b̌rands / |
| title_full_unstemmed | The effect of brand personality towards purchase intention of coffee products for Starbucks Coffee and McCaf b̌rands / |
| title_short | The effect of brand personality towards purchase intention of coffee products for Starbucks Coffee and McCaf b̌rands / |
| title_sort | effect of brand personality towards purchase intention of coffee products for starbucks coffee and mccaf brands |
| topic | Consumer behavior Brand choice Consumers' preferences Coffee drinks |
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