The effect of brand personality towards purchase intention of coffee products for Starbucks Coffee and McCaf b̌rands /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019
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Language: | eng |
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Johor Bahru, Johor : Universiti Teknologi Malaysia,
2019
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author | Khairul Nisa Hairuddin, 1996-, author Ahmad Sharifuddin Shamsuddin, supervisor Sekolah Perniagaan Antarabangsa Azman Hashim |
author_facet | Khairul Nisa Hairuddin, 1996-, author Ahmad Sharifuddin Shamsuddin, supervisor Sekolah Perniagaan Antarabangsa Azman Hashim |
author_sort | Khairul Nisa Hairuddin, 1996-, author |
collection | OCEAN |
description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019 |
first_indexed | 2024-03-05T16:04:14Z |
format | |
id | KOHA-OAI-TEST:551036 |
institution | Universiti Teknologi Malaysia - OCEAN |
language | eng |
last_indexed | 2024-03-05T16:04:14Z |
publishDate | 2019 |
publisher | Johor Bahru, Johor : Universiti Teknologi Malaysia, |
record_format | dspace |
spelling | KOHA-OAI-TEST:5510362020-12-19T17:20:50ZThe effect of brand personality towards purchase intention of coffee products for Starbucks Coffee and McCaf b̌rands / Khairul Nisa Hairuddin, 1996-, author Ahmad Sharifuddin Shamsuddin, supervisor Sekolah Perniagaan Antarabangsa Azman Hashim Johor Bahru, Johor : Universiti Teknologi Malaysia,2019engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019Includes bibliographical references : p. 78-79PSZJBLConsumer behaviorBrand choiceConsumers' preferencesCoffee drinks |
spellingShingle | Consumer behavior Brand choice Consumers' preferences Coffee drinks Khairul Nisa Hairuddin, 1996-, author Ahmad Sharifuddin Shamsuddin, supervisor Sekolah Perniagaan Antarabangsa Azman Hashim The effect of brand personality towards purchase intention of coffee products for Starbucks Coffee and McCaf b̌rands / |
title | The effect of brand personality towards purchase intention of coffee products for Starbucks Coffee and McCaf b̌rands / |
title_full | The effect of brand personality towards purchase intention of coffee products for Starbucks Coffee and McCaf b̌rands / |
title_fullStr | The effect of brand personality towards purchase intention of coffee products for Starbucks Coffee and McCaf b̌rands / |
title_full_unstemmed | The effect of brand personality towards purchase intention of coffee products for Starbucks Coffee and McCaf b̌rands / |
title_short | The effect of brand personality towards purchase intention of coffee products for Starbucks Coffee and McCaf b̌rands / |
title_sort | effect of brand personality towards purchase intention of coffee products for starbucks coffee and mccaf brands |
topic | Consumer behavior Brand choice Consumers' preferences Coffee drinks |
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