The effect of brand personality towards purchase intention of coffee products for Starbucks Coffee and McCaf b̌rands /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019
Main Authors: | Khairul Nisa Hairuddin, 1996-, author, Ahmad Sharifuddin Shamsuddin, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim |
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Format: | |
Language: | eng |
Published: |
Johor Bahru, Johor : Universiti Teknologi Malaysia,
2019
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Subjects: |
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